AMY GAHRAN: The Right Conversation

Marketing Your Skills: Why a Blog Beats a Brochure Site

One of the reasons I launched this new weblog is that I'd quietly grown embarrassed by the static site I'd been using as an online brochure for my professional skills.

My old Gahran.com site had degenerated into a "cobweb" because it was a relative hassle to maintain. I hadn't updated it in a long time, and it featured some broken links. That's not good marketing.

Yes, I'll admit it, I've gotten spoiled by the simplicity, speed, and flexibility of blogging tools. But that's not the only reason why I've killed Gahran.com and redirected all the traffic from that domain to The Right Conversation. The thing is, a weblog can serve as both a brochure and a conversation.

Here's how I've done that, in this case...

Hear Amy Live: Public Speaking Services

I thrive in the public conversation because I'm experienced, practical, curious, and enthusiastic. These qualities also make me a uniquely engaging speaker.

I love speaking, and I give a lot of talks. I've addressed the UN Food and Agriculture Association, Public Relations Society of America, National Governors Association, NY Press Association, Society of Environmental Journalists, National Association of Science Writers, Da Vinci Institute, and many other groups.

These are the types of speaking engagements I offer...
 

My Topics for Events and Appearances

I do a fair amount of public speaking. This is one of my favorite parts of my career, since these live events always produce plenty of energy and ideas.

I have a wide range of interests ane expertise, so I offer talks and workshops on many topics.

Here's my current topic list...

I'll Answer Your Questions

There's so much to learn about conversational media, online media, blogging, citizen journalism, web 2.0, wikis, podcasting, and other aspects of media and communication. These topics are becoming crucial for organizations and professionals.

Do you need an answer about these topics? (Or anything having to do with getting your message across or finding what you need online? For a modest fee I'll answer your question, fast...

Need a Writing Coach?

Sometimes personal attention makes all the difference. I've helped many people improve their writing and conversational-media skills -- especially people who must write for their career but who are not primarily writers by training or inclination.

• Are you having trouble organizing your thoughts, or choosing the right words?
• Would you like for your staff to write more effectively and efficiently?
• Do you need writing or publishing advice tailored to your needs and goals?
• Do you need guidance in weblogging or other aspects of conversational media?

I can help you with any kind of nonfiction writing: reports, articles, weblogs, web site content, position statements, instructional or explanatory materials, and more.

Here's how it works...

My Writing and Editing Services

I began my career as a magazine journalist, and moved up the ranks to managing editor positions. I love writing, journalism, and editing, and continue to handle those types of projects for my clients.

Specifically, here are the kinds of services I offer in this area...

My Training and Coaching Services

One of my favorite types of work is helping people learn more effective and energizing ways to communicate. I do this through training groups, and through customized one-on-one coaching...

My Consulting Services

"Consulting" is one of those nebulous terms which means, in this case, that you can leverage my expertise as you make and implement your media/communication plans. Here are some examples of the kinds of projects I can handle for you on a consulting or contract basis...

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