What to Do BEFORE You Start to Blog
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| Joe Shlabotnik, via Flickr |
| Want to try business blogging? Don't just dive in. |
(NOTE: I've moved this article to my other weblog Contentious. If you wish to comment on this article, you can do so there. Also, this is an edited version of a column I wrote for the Boulder County Business Report. Here's the full article.)
You’ve probably heard that blogging is good for your business. If you haven’t already started blogging -- WAIT! Leaping into this medium cold is the most common and damaging error I’ve seen.
Before you do anything else, figure out which groups you wish to engage in a public conversation.
Next, figure out where they already spend time online...
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