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About Amy Gahran

  • Amy Gahran, creator of the popular weblog Contentious, is a conversational media consultant, content strategist, and freelance writer/editor. She helps organizations and professionals raise a clear, strong voice in the public conversation -- especially through resourceful use of online media.

    Her unique approach can enhance your credibility, influence, and adaptability. Even better, Amy's strategies are flexible, sustainable, and FUN!

    CONTACT: amy@gahran.com, 303-554-5550 (Boulder, CO, USA)


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links for 2007-06-29

Organic Conversations (Pun Intended)

Berries
Jonny Hunter, via Flickr

On Friday, June 22, I'll be speaking right here in Boulder, CO at the Organic Summit Leadership Conference -- cosponsored by New Hope Natural Media and the Organic Farming Research Foundation. I'll be speaking on a panel: What makes the organic news?

Like any industry, people in the organic food & product business want to spread the word about their offerings and issues. As a longtime environmental journalist (among other things), I'm very used to talking to people in this field, so I'm looking forward to it. At the very least, the food will be excellent, of course!

My co-panelists are award-winning food and nutrition journalist Carolyn O'Neil and Kristine Kidd, food editor of Bon Appetit magazine.

Most of the people attending this panel will probably be in involved in PR and media relations for the organics industry. That's great, because it seems to me that these folks, in particular, can have a ton of productive fun with online and conversational media.

Here are some things I plan to discuss...

Continue reading "Organic Conversations (Pun Intended)" »

What to Do BEFORE You Start to Blog

Dive
Joe Shlabotnik, via Flickr
Want to try business blogging? Don't just dive in.

(NOTE: I've moved this article to my other weblog Contentious. If you wish to comment on this article, you can do so there. Also, this is an edited version of a column I wrote for the Boulder County Business Report. Here's the full article.)

You’ve probably heard that blogging is good for your business. If you haven’t already started blogging -- WAIT! Leaping into this medium cold is the most common and damaging error I’ve seen.

Before you do anything else, figure out which groups you wish to engage in a public conversation.

Next, figure out where they already spend time online...

READ THE REST OF THIS ARTICLE ON CONTENTIOUS.

links for 2007-06-16

links for 2007-06-09

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Conversational media is...

  • Using media to publicly converse with a writer/speaker and each other.
    This happens through tools such as weblogs, online forums, e-mail discussion lists, wikis, podcasts, social software, call-in shows, creative participatory use of print or broadcast media, and more.

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