links for 2006-06-30

• How (and Why) to Make Your Business More "Conversational" | Marketing Profs Daily Fix Blog
  "read what Amy writes about WHY companies should foster conversation. Ignore the “news” modifier and what’s left is a compelling reason for any company to start talking and listening"
  (tags: PR+marketing business content+biz conversation conversational+media journalism mainstream+media mycoverage relationship+building)
• Inside the Cubicle: Moving away from audiences and embracing communities
  "the demise of the audience is not confined to journalism, it is pervasive in all communications."
  (tags: audience community conversation conversational+media media+evolution mycoverage PR+marketing media mainstream+media)