links for 2006-02-03
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"The Californian says "Journalism is a conversation" by implying bloggers are citizen journalists who are merely "conversing" with readers, and that "conversing" is news because it's part of the human experience regarding citizen-related events. Hogwash."
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"The two-second statement, however, is actually a short statement (five to eight words) of a single benefit for the listener. For example, "I help people create and manage wealth," "I return phone calls," or "I wrangle geeks so you don't have to."


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