Welcome to the Public Conversation

I help organizations and professionals thrive by showing them how to converse with -- and like -- real people. Too often, they fail to engage and motivate their target audiences because they focus on "talking at" rather than "conversing with."

Every organization, and every audience or market, is comprised of people.

People do talk....

Conversation is essential to human nature. When people talk with each other, and listen to each other, we create context and meaning. We even think collaboratively.

Conversation strengthens relationships and drives opinions and decisions.

Participating in public conversations -- especially online -- is a simple, inexpensive, long-term strategy to increase your influence with opinion leaders in your field or market. It also makes you more findable. In today's search-focused internet, findability is the key to traffic, and to success.

TECHNOLOGY HELPS, BUT DON'T GET TOO HUNG UP ON IT.

In the last few years, online media has become very conversational. New tools and formats such as weblogs, feeds (RSS), and social software have made the public conversation easier to participate in, and easier to garner meaning from -- IF you're smart about it.

Being smart about online media involves being aware of current and emerging tools and trends. However, it's crucial to stay focused on human communication needs. Don't put the technology, or even a particular communication channel, first.

I can help you:

• Discover the parts of the public conversation most relevant to your organization.
• Join the existing conversation in a natural, comfortable, credible, constructive way.
• Choose the most effective, flexible tools or channels through which you'll raise your voice in the public conversation.
• Hone your skills for participating in the public conversation.
• Achieve your goals over the long term through excellent and credible communication.
   

Comments

[Jeremiah Owyang]

Very much agreed, when talking about blogging to people, (non bloggers) I usually start off the conversation by telling them "blogging" is not important.

What's really important is that for the first time in the history of the world, everyone has access to easily publish, and for their voice (text) to be easily found by others --that's what's important